hilary griffin | ceo of tsw

meta certified marketing strategist & your business's new creative partner

I create binge-worthy videos, scroll-stopping photos & social media marketing strategies to help small business owners and service providers turn their offline business into an online brand.

Hey! I'm Hilary, a Social Media Consultant and Content Creator but you can call me your digital marketing savvy friend who is a little obsessed with championing local-focused businesses like yours through short-form video, photography and [meta certified] time-saving marketing strategy. You can't build your business without building your reputation and I'm here to help! Let's make your business known in the heart of your community & on screens around the world!

here's how

the world

within you

is        the       power  

to create

was created

with a     spoken


— Sydney, Social Media Manager + Copywriter

“Hilary was such a pleasure and a light to work with. She gave my curiosity permission to strengthen my faith and bleed into my business values. This not only gave me a new sense of self worth but also provided my business values to stand on. so that I work as an effective service provider and respectable CEO. I'd recommend Hilary to anyone any day!” 

CONSULTING client spotlight

— Kelsey, Owner of Krave Salon

Hilary did an incredible job giving us the tools and knowledge to improve our online space! We're so excited to start implementing all that we learned!

the social way came to the salon to teach a class and we are all still in awe

— Renelle, Intentional Motherhood Coach for Christian Moms

I had my ideas all fleshed out...but needed A LOT of help navigating Instagram, Hilary Griffin to the rescue! Collaborating with her on my new page has been a dream come true!

Social Media Management Client Spotlight

get started with the guide

Say goodbye to traditional, outdated marketing strategies and hello to a revolutionary guide that will help you enter your BIG small business era! It is meticulously crafted to empower entrepreneurs like you to harness the full potential of social media and take your business to the next level. Whether you're a boutique owner, restaurant proprietor, or in-person service provider, this guide is your roadmap to success in the digital realm.

Introducing the Small Business Social 101 Guide


"Hilary was recommended to us as a local content creator for the Ada area, and our collaboration has been a breeze!"

She is easy to work with, very responsive, and stays on top of not just her content creation but also client-side communications. One of Hilary's biggest value-adds is her knowledge of and relationships in the Ada community. If you're looking not just for a local content creator but a true friend of nonprofits, businesses and organizations - Hilary is your girl!

— Goodwill of Central Oklahoma


the consultant

Customized strategy to help you market your business.
pick one: [add-ons optional]

starts at $150

hire me today

- social media audit
- editorial marketing plan
- social media start-up
- content review & feedback 
- campaign + promotion planning
- social platform optimization
- messaging + captions strategy

the content

Done for you content to help you gain exposure.
pick one: [add-ons optional]

starts at $300

hire me today

- lifestyle photos
- short-form videos
- social brand assets
- local + travel sponsorships
- social pr campaigns
- brand partnerships
- affiliate collaboration

the retainer

This is a fit for small business owners and/or in-person service providers with established businesses or those who plan to scale using social media marketing + digital revenue opportunities, and are looking for personalized guidance. This opportunity is limited to 5 spots per quarter.

starts at $500/m

get started

1:1 Chat (Unlimited)
1:1 Video Calls / in-person meeting [60min/monthly]
Feedback on business growth strategy
Review and feedback of marketing plans

pick one: [add-ons optional]
social media trend report
recommended post schedule
post-ready photos & short-form videos
strategy-led content prompts

"The Social Way came to the salon to teach a class and we are all still in awe."

Hilary did an incredible job giving us the tools and knowledge to improve our online space! We're so excited to start implementing all that we learned!

— Kelsey, Owner of Krave Salon in Ada, OK 

chickasaw country




Past projects

INFLUENCER portfolio

click here to learn how to audit your socials for FREE

You're a busy business owner that has one to many things on their plate... we don't need to waste anymore time wondering if your current social media is working for you or against you -- so I'm going to give you my free social media audit -- it's the ultimate checklist for social media success for small business owners, like you!

it's time to get noticed like neon